The Product Combines the Attributes The Benefits Of Both Drinking Cereal And Milk Simultaneously.

Cereal Is A Source Of Protein, Dietary Fiber, Essential Vitamins And Minerals.

Milk Is A Source Of Calcium, Calcium Is Important For The Development Of Bones, Especially In Young Growing Children.

Convenient Beverage

The Product Is A Ready To Drink Beverage And Therefore Allows The Consumer To Have A Cereal Meal Easily.

The Consumer Need Not Procure Cereal And Milk, And Does Not Have To Prepare The Meal In Advance.

Source Of Energy

Vitamax Cereal Milk Drink Is A Source Of Energy Due To The Usage Of Glucose. Glucose Is Know To Be A Source Of Energy

Calcium Enriched Product

The Product Is A Considered Calcium Enriched Under US FDA Standards And Australian Food Laws.